I help founders and leadership teams sharpen positioning, pick the right battles, and build go-to-market that makes you easier to buy and harder to copy.
Senior-led. Confidential. Europe-based, working globally.
Most teams don’t lose because they’re bad. They lose because they’re generic. I define the wedge that makes you the obvious choice, then turn it into messaging, decisions, and execution.
Positioning & category strategy
Define the wedge, clarify the alternative you replace, and land a narrative the market can repeat.
Go-to-market strategy
ICP, messaging architecture, channel focus, pricing hypotheses, and the path from first touch to closed deal.
Competitive intelligence and landscape
Map competitors and substitutes, spot signals early, and decide where to play and where to stop.
Execution cadence & operating model
Priorities, decision rights, metrics, and a rhythm that keeps strategy connected to reality.
Fast, senior-led, and built around decisions.
Diagnose: inputs, interviews, market signals, constraints.
Define the wedge: positioning, trade-offs, and a narrative that holds.
Build the plan: GTM focus, priorities, owners, metrics, cadence.
Wedge Sprint (2 weeks)
Positioning diagnosis, wedge definition, narrative, and messaging direction.
Category & GTM Build (6–10 weeks)
Wedge + go-to-market plan: ICP, channels, pricing hypotheses, funnel logic, rollout plan.
Advisory (monthly)
Ongoing senior support for strategy and GTM decisions.
I run Septem Sorores as an independent, senior strategy practice. You work directly with me from first conversation to final output. Direct access, fast iteration, and work that actually ships.